Marketing in the Age of Gender Fluidity

Gender Fluidity is the understanding that gender is not a question of male vs. female, but rather is on a spectrum to be defined by the individual, depending on a variety of factors, including their anatomy, chromosomes, hormones, and feelings. Half of millennials believe that gender falls on a spectrum. This cultural shift is perhaps the most fundamental form of the strong belief among younger generations that diversity and individuality are to be celebrated.

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