---
title: GEN Z Marketing Strategies CAMPOS Trends
description: "Marketing to Generation Z: Understanding this emergent class of consumers who brandish notable spending power and outsize influence over parental decisions."
---

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#    More X than Y: Generation Z Marketing Strategies & Trends

With breathtaking agility, young audiences in particular today are making it harder and harder for marketers to reach them. This emergent class of consumers is leaving traditional television in droves (viewership among people ages 18 to 34 is down 30% since 2012) and dragging ad dollars with them over to the digital world. There they exploit endless tricks to tend to their penchant for privacy.

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![Generation Z Consumer Trends](https://go.campos.com/hs-fs/hubfs/2016%20Papers/Generation-Z-Trends.png?width=500&name=Generation-Z-Trends.png "Generation Z Consumer Trends")

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