A new class of entrepreneurs is now disrupting the big players by targeting the specific needs of smaller segments of the population through digital platforms.

Thanks to social media, these self-selecting groups have built community around specific interest areas and pent-up need states, making them potentially highly devoted customer bases for minimum viable products.

DOWNLOAD THIS DEEP DIVE into mining growth through new market segmentation strategies: a 2018 trend we call "SegmentNation."



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