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title: Mock Juries | Market Research
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# How the Use of Market Research Tools Among Trial Attorneys Is Exploding

The growing trend of jury and pre-trial research has grown significantly over the last several years to become a critical resource in helping trial lawyers with the evaluation of cases, the documentation of public perception or confusion on a legal issue, and in the development of effective trial strategies.

Topics included our paper:

- Why pre-trial research is critical
- How and why recruiting the right mock jurors is key
- Cost and process
- What pre-trial research delivers

 

 

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