Remember when Ben and Jerry got arrested? Having been unafraid to wrap their brand around more than one lightning rod, it seems these men sacrificed themselves in protest because of their deeply held personal values.
What Ben & Jerry’s has figured out is that being true to a brand identity over a long period of time is a great fit for the Millennial consumer's need for authenticity. Learn more about what Ben & Jerry’s and other Gen Y darling brands know–that maybe you don't.
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