millennials marketing opportunity

Using four of Millennials’ top behavioral identifiers, this report, Sequencing the Millennial DNA, presents information about this demographic that will enable informed, in-depth discussion of the following questions:

  • Why do Millennials think the way they do?
  • What is the constellation of forces that causes them to act in a certain way?
  • How have events that have transpired during their lifetimes impacted the way they approach the world?
  • Why are they different from other generations?
  • How can I speak about millennials in such a way that reflects an understanding of this demographic inside and out?
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