The Behavioral Economics Guide 2015, just published by Behavioral Economics.com, includes an introduction by Dan Ariely, the author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, and is a treasure trove of articles, book recommendations, and even a directory of great TED Talks on the subject of behavioral economics. Especially recommended is the article by Seamus O’Farrell entitled, "Building Strong Brands through the Lens of Unthinking Emotional Behavior."
Want to talk about how behavioral economics can be applied to your marketing strategy?
CONTACT: Bryan DeCecco Director, Business Development 412-471-8484 ext. 512 bdececco@campos.com campos.com
