B2B GOES C: A Deep Dive

With more millennials in the workplace and new technology adoption by all workers, today’s B2B buyer expectations of their purchasing experience mirror those of B2C consumers. 


To stay competitive, it is essential for companies to understand how today’s B2B buyer makes his or her purchasing decisions—and adjust their sales and marketing strategies accordingly.

However, most marketing and sales leaders aren’t paying nearly enough attention.

We call this B2B Goes C.



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