Using four of Millennials’ top behavioral identifiers, this report, Sequencing the Millennial DNA, presents information about this demographic that will enable informed, in-depth discussion of the following questions:
Why do Millennials think the way they do?
What is the constellation of forces that causes them to act in a certain way?
How have events that have transpired during their lifetimes impacted the way they approach the world?
Why are they different from other generations?
How can I speak about millennials in such a way that reflects an understanding of this demographic inside and out?
