---
title: Top Trends Marketing Opportunities
description: Being true to a brand identity over a long period of time is a great fit for the Millennial consumer's need for authenticity. One of our top consumer trends.
---

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#     Why Millennials Eat Up Authentic Brands like Ben & Jerry’s

**Remember when Ben and Jerry got arrested?** Having been unafraid to wrap their brand around more than one lightning rod, it seems these men sacrificed themselves in protest because of their deeply held personal values. 

What Ben & Jerry’s has figured out is that being true to a brand identity over a long period of time is a great fit for the Millennial consumer's need for authenticity. Learn more about what Ben & Jerry’s and other Gen Y darling brands know–that maybe you don't.  

**Get our FREE Report.** 

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